Visual Cues

Interesting Visual Cues at Sociospaces:
Weaver Street Market:

• No large sign with a huge logo on it when entering
• There is a large lawn outside for public gatherings
• Non-linear lay out of store
• Fewer number of total products, but greater variety within each type of food available
• More perishable goods
• Included salad, coffee, and sushi bars to encourage local consumption
• A few different companies, such as Odwalla, produce a large amount of the food in different categories. There is food imported from far away places such as France.
• Employees do not have a full uniform
• Plastic Bags are not available
• Many products are sold unpackaged

Harris Teeter

• In the same geographical location as Weaver Street Market revealing issues of competition
  
• Different store hours to WSM (open 24 hours a day)
• Every employee is completely uniformed
• Lots of focus on family-friendly appearance, large displays
• Larger in size
• In the milk section, locally bottled milk composes a smaller percentage
• Advertisements appear in milk area revealing price cuts
• There are references to membership benefits
• Automatic check-out to expedite customer handling
• Numerous "brands" that are all bottled by Harris Teeter- simulated options

Food Lion

• Different geographical location from other two sites
• Store roughly the same size as WSM, smaller than Harris Teeter site
• Less focus on appearance
• Employees do wear uniforms
• A number of milk brands including options not bottled by Food Lion
• Advertisements show prices in large font, while product is hardly visible
• Enormous Sign on building
• Traditional lay out of store
• Fewer perishable goods, more packaged